2021
Project
Course
The Palette
GR350 Visual Systems 1
Instructor
John Nettleton
Categories
Branding, UI/UX
Objective
IKEA is the one of the biggest conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other goods. However, IKEA have lots of color choice freedom. Not only customers are hard to organized products that they wants to buy, but also they have hard times to create their own color pallets.
Color for living, the palette.
Approach
Create IKEA sub-brand that make paints and having a service that help to match color pallets what customer’s wants between wall, furnitures and floors. This brand provides publication and brochures that introduce products and recommend color palette, products and the App that sell the company’s products and create color pallet systems for interior.
A handy tool providing easy color palette visualization for homes.
